We believe experiences are everything and that happy associates are successful ones. That is why we give our people the tools and the freedom to learn, grow, have fun and be themselves. As one of the largest global providers of customer experience (CX) products and solutions, Sitel Group® empowers brands to build stronger relationships with their customers by creating meaningful connections that boost brand value.
With 160,000 people around the globe – working from home or one of our CX hubs – we securely connect best-loved brands with their customers over 8 million times every day in 50+ languages. Whether digital or voice-based, our solutions deliver a competitive edge across all customer touchpoints. Our award-winning culture is built on 40+ years of industry-leading experience and commitment to improving the employee experience.
You Will
Reporting to the Americas Marketing Activation team, as an Event Specialist will be responsible for leading the event management strategy that compliments a variety of Account-Based Marketing and Demand Generation campaigns. You are someone that has a passion for planning, executing, and managing third-party industry events, first-party networking events, and virtual webinars that engage attendees at each stage of the buyer’s journey.
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Manage the event marketing strategy and logistics, including coordinating with venues, tradeshow partners, vendors, employees, and marketing teams.
Research, source, and select industry events that align with key verticals and overall sales objectives.
Collaborate with Global and Product Marketing teams to develop compelling topics and content for roundtables, booth messaging, keynote speakers, etc.
Collaborate with Sales, Inside Sales, and Account Management teams to develop a streamlined pre/post-show follow-up cadence that complements the success and ROI of each event.
Assist in event attendee registration, planning, and travel.
Source and manage unique event swag, including the ordering and fulfillment process.
Coordinate the shipping and logistics of marketing assets, swag, and booth materials ensuring timely arrival and departure of show materials, including troubleshooting of shipping materials when items are delayed.
Work with campaign managers to develop a multichannel promotion strategy that drives engagement, attendees, and thought leadership – pre and post-show.
Manage the event lead/prospect list process by working hand in hand with sales to determine high-priority prospects.
Work with multiple systems, including SalesForce.com, SalesLoft, and HubSpot, to import, track and measure event lead lists, including the development of lead nurture campaigns.
Develop a streamlined webinar strategy, built upon the ON24 platform, that can be replicated across 5-10 webinars annually.
Track and manage the annual event budget and related expenses.
Develop streamlined report data that tracks KPI metrics such as lead source, attendee, on-site meetings/engagement, booth leads, opportunities, and associated revenue.
You Have
Minimum 5-7 years of related experience or an equivalent combination of education and experience.
B2B marketing experience required.
Bachelor’s degree required. Preference for degrees in the following or related areas: Communications, Journalism, English, Advertising, Marketing, etc.
Working knowledge of the BPO industry is a significant plus.
Can quickly learn about different industries and adopt the company’s value propositions
Strong organizational skills and ability to manage and prioritize multiple projects based on business-critical needs and meet deadlines.
Able to work in a highly collaborative, dynamic environment and manage projects across the organization.
Strong leadership style and ability to prioritize and work under pressure to tight deadlines.
Proven project management skills.
High level of proficiency with various software applications programs, including Microsoft Outlook, Word, Excel, and other applications in the Office Suite.
Experience working with MarTech platforms such as On24, HubSpot, Salesforce.com, LinkedIn, SalesLoft, etc.
Some travel required
Our Perks
Competitive salaries, benefits, 401K contribution matching and paid time off.
Onsite and remote work at home available (depending on the market).
Fun and engaging company-wide initiatives, including our SitelFit wellness program.
Growth opportunities through various development programs.
Employee discounts.
Casual dress code.
Excellent work culture.
Join the #SitelLife
GAIN STABILITY, EXPAND POSSIBILITIES. We celebrate successes and reward our people for their hard work every day. We offer benefits to keep you healthy and happy, such as paid time off. Plus, fun perks like employee discounts.
GROW AS YOU GO. We invest in you with internal programs, training, and initiatives to develop your skills and help you reach your goals. We promote from within. We provide you with the tools, skills, and resources to develop professionally and personally. You choose where you want to go; we help you get there.
WORK TOGETHER TO MAKE AN IMPACT. We strive to make the world a better place and empower others to do the same. We are mission-driven -and we leverage the power of our people to make a positive impact in the communities in which we live and work.
BE BOLD, BE YOU. #SitelLife represents our commitment to our people – to YOU. It’s about coming exactly as you are. We empower everyone to live their truth, be themselves and use their voice -and we give them a platform to do so.
MAXIMIZE YOUR EXPERIENCE. We value open, honest, and constructive conversation. We encourage you to speak up -and we listen when you do. Through MAX, our global community, we leverage our people’s innovative ideas, experiences, and feedback to shape and drive the future of Sitel Group®.
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Our talent is our strategic differentiator. By bringing together diverse perspectives through our people and ideas, we foster an environment where people belong, all voices are heard, and everyone is vital and can contribute their best work. Sitel Group® is proud to be an Equal Opportunity workplace.
Event Specialist – B2B (Remote, US)
