Company Overview
At Motorola Solutions, we believe that everything starts with safety. It’s the constant that empowers people to confidently move forward. It can fill a flight or sell out a stadium. It can care for a patient or graduate a class.
As a global leader in public safety and enterprise security, we create and connect the technologies that help to keep people safe where they live, learn, work and play. Our integrated technology ecosystem unifies critical communications, video security and access control, and command center software, enabling collaboration in more powerful ways.
At Motorola Solutions, we’re ushering in a new era in public safety and security. Bring your passion, potential and talents to a career that matters.
Department Overview
We are seeking an enthusiastic and detail-oriented Email Marketing Specialist to join the Motorola Solutions Video Security & Access Control marketing team. The ideal candidate will be a power user of Hubspot and Salesforce and will possess a proven track record of success with developing, implementing, optimizing and measuring email marketing programs. This role is responsible for managing the building, scheduling, testing, QA and deployment of email demand generation campaigns and landing pages for Avigilon and IndigoVision brands.
Job Description
Responsibilities:
Create and deploy email marketing campaigns and blasts based on internal requests leveraging Hubspot and Eloqua marketing automation system
Work with marketing and web teams to create landing pages
Maintain and cleanse email contact database within marketing CRM and Salesforce
Monitor and ensure the sending and deliverability health of marketing CRM
Create workflows associated with email campaigns; including list segmentation, validation, QA and deployment
Devise and execute A/B tests, manage testing calendar, record results and advise on improvements. Testing includes subject lines, CTAs, send time, and new features intended to improve performance
Perform rendering testing across desktop and mobile devices to ensure emails properly display
Understand the lead flow processes and data flow between Hubspot, Salesforce and websites
Analyze email and contact marketing data to develop insights and make recommendations on areas for optimization
Collaborate with our creative and strategic internal teams on email creative, copy and template structure based on best practices
Deliver automated reporting based on weekly and monthly campaign performance, identify trends, track performance and improve conversion rates for campaigns. Report on engagement including opens, clicks, unsubscribes etc
Preferred Qualifications:
2 years of experience managing a B2B email marketing program that leverages Hubspot platforms
2 years of experience working within a marketing CRM and automation environment
Experience with deliverability tracking and health monitoring tools
Understanding of SPF, DKIM, and DMARC requirements
Experience with IP and sending domain management
2 years of experience segmenting, curating, and cleaning email contact databases
Up-to-date with the latest trends and best practices in email marketing
Experience in optimizing landing pages and user funnels
Knowledgeable in Google Analytics and heatmap tracking
Excellent organizational skills and ability to handle multiple digital initiatives simultaneously
Strong analytical skills, data-driven thinking and motivation to constantly find new ways to improve
Strong attention to details, self-motivated with a strong work ethic
Knowledge on latest digital marketing trends, best practices and innovations
Analytical thinker able to generate reports on the performance of online marketing activities and make recommendations based on those results
Candidate may reside anywhere in the US
#LI-RH1
Basic Requirements
High School Diploma or GED required
2+ years of experience working in email marketing
Legal authorization to work in the U.S. indefinitely is required. Employer work permit sponsorship is not available for this position.
Vaccine Requirement
Motorola Solutions has implemented a voluntary COVID-19 vaccination policy. We strongly encourage all employees to be fully vaccinated. Additionally, certain local governments or Motorola Solutions’ customers may have vaccine requirements that apply to some of our employees. These employees are required to submit proof of vaccination to Motorola Solutions and maintain compliance with these requirements.
Travel Requirements
Under 10%
Relocation Provided
None
Position Type
Experienced
Referral Payment Plan
Yes
Our U.S. Benefits include:
Incentive Bonus Plans
Medical, Dental, Vision benefits effective Day 1
401K with Company Match and Day 1 vesting
9 Paid Holidays
Generous Paid Time Off Packages
Employee Stock Purchase Plan
Paid Parental & Family Leave
and more!
EEO Statement
Motorola Solutions is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran’s status, or, any other protected characteristic.
