Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Come make an impact on the communities we serve as we help advance health equity on a global scale. Here, you will find talented peers, comprehensive benefits, a culture guided by diversity and inclusion, career growth opportunities and your life’s best work.(sm)
You’ll enjoy the flexibility to work remotely * from anywhere within the U.S. as you take on some tough challenges.
This opportunity is with one of our most exciting business areas: Optum – a growing part of our family of companies that make UnitedHealth Group a Fortune 5 leader.
Optum helps nearly 60 million Americans live their lives to the fullest by educating them about their symptoms, conditions and treatments; helping them to navigate the system, finance their healthcare needs and stay on track with their health goals. No other business touches so many lives in such a positive way. And we do it all with every action focused on our shared values of Integrity, Compassion, Relationships, Innovation & Performance.
Position description
We’re looking for an engaging individual to join our growing team. This position requires a passion for content creation and strategic thinking. This role will require execution across media, including print, social media, digital, web and more. As a content specialist, you’ll have the opportunity to bring our brand voice to life, engage with our customers and drive business results through words.
As a Content Specialist, you’ll play a critical role within the Optum Care content marketing team, developing great ideas, producing engaging, relevant content and keeping a good balance between speed and quality. You’ll work with a team to ensure that unique, engaging and search-friendly content is created on behalf of clients. Besides writing great content, you’ll focus on writing content that is health-literate, and easy for consumers to read at a 6th grade reading level.
Success criteria
Creativity: You’ll be creating a wide range of materials, including ad copy, direct mail (letters, postcards, self-mailers), TV scripts, web copy and digital consumer health content. A strong desire to create and innovate content is necessary
Journalistic/research skills: You’ll research content topics and target keywords based on marketing preferences and business focus. Having a pulse on health care trends and a desire to produce the most timely and engaging work is critical
Writing skills:
Apply health literacy principles to copy writing. Ensure results meet compliance and legal requirements. Use market and customer data to ensure quality content that is compelling, on-brand and relevant to the target segment
Communication skills: Professional and timely communication is a necessary trait for this position. You will collaborate with our marketing partners to write content that meets their business objectives
Technical skills:
Specialist must be comfortable working in online software systems (content production systems) as well as email tools and basic desktop publishing applications such as Adobe Acrobat Pro and Microsoft Office. A strong background in project management tools is also encouraged
Other: As in most jobs, the ability to work under pressure, either in a team or autonomously, is an absolute must. Additionally, must be able to find uniqueness and express creativity in saturated content areas
You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.
Required Qualifications:
Bachelor’s degree or equivalent experience
4+ years of experience writing digital copy, print collateral and B2C marketing materials
2+ years of experience in B2C marketing in regulated industry
Preferred Qualifications:
Health care marketing/communication experience
Adobe Acrobat Pro experience
Writing based on health literacy principles
Exceptionally organized and detail-oriented
Collaborative problem solver
To protect the health and safety of our workforce, patients and communities we serve, UnitedHealth Group and its affiliate companies require all employees to disclose COVID-19 vaccination status prior to beginning employment. In addition, some roles and locations require full COVID-19 vaccination, including boosters, as an essential job function. UnitedHealth Group adheres to all federal, state and local COVID-19 vaccination regulations as well as all client COVID-19 vaccination requirements and will obtain the necessary information from candidates prior to employment to ensure compliance. Candidates must be able to perform all essential job functions with or without reasonable accommodation. Failure to meet the vaccination requirement may result in rescission of an employment offer or termination of employment
Careers with Optum. Our objective is to make health care simpler and more effective for everyone. With our hands at work across all aspects of health, you can play a role in creating a healthier world, one insight, one connection and one person at a time. We bring together some of the greatest minds and ideas to take health care to its fullest potential, promoting health equity and accessibility. Work with diverse, engaged and high-performing teams to help solve important challenges.
Colorado, Connecticut, Nevada, or New York City Residents Only: The salary range for Colorado residents is $66,100 to $118,300. The salary range for Connecticut/Nevada/New York City residents is $72,800 to $129,900. Pay is based on several factors including but not limited to education, work experience, certifications, etc. In addition to your salary, UnitedHealth Group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with UnitedHealth Group, you’ll find a far-reaching choice of benefits and incentives.
*All employees working remotely will be required to adhere to UnitedHealth Group’s Telecommuter Policy
Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.
UnitedHealth Group is a drug – free workplace. Candidates are required to pass a drug test before beginning employment.
